In the age of personalized medicine, where individual patients may or may not benefit from the various types of therapies available, imaging is a powerful tool in the task of choosing the right treatment, for the right patient, at the right time. This means that patients have a higher chance of a successful treatment the first time around, along with a faster response measurement. This in turn not only reduces patient stress and worry but also reduces the cost of treatment by improving success rates and tailoring a treatment to the individual patient’s needs.